Do “Common Messages” save Money?
Peter DeLorenzo: Why? Because auto manufacturers are confusing vehicle architecture symmetries – the use of fewer, common platforms for global manufacturing efficiency – with a delusional push for the commonality of brand image wrangling. They think a common message will save money. And, guess what? It rarely, if ever, works. Instead they spend more money … Continue reading Do “Common Messages” save Money?
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed